Digital Marketing Education and AI-Personalization Research

As a digital marketing lecturer, I deliver over 700 hours of teaching in analytics, AI-driven personalization, performance marketing, and consumer behavior. I design data-focused curricula, mentor Bachelor’s and Master’s students, and lead professional training programs.

My research examines how AI-personalization shapes consumer trust and decision-making, using mixed methods and experimental approaches. I aim to connect academic insight with practical digital marketing applications that create measurable, real-world impact.